Originally located in the Philippines, Max’s Restaurant traces its roots to a country teeming with culture and heritage. Its name was derived from Maximo Gimenez, a Standford-educated Filipino teacher who graciously welcomed American soldiers stationed in Manila into his home for dinner during the post-war era. His niece, Ruby, whipped up mouth-watering dishes that kept their guests coming back. One dish particularly stood out – the fried chicken. Notably tender on the inside and crispy on the outside, this special recipe piqued dining guests’ taste buds and left them clamouring for more. It was only a matter of time before Maximo’s American friends persuaded him to open a restaurant in order to accommodate the growing demand for his delectable, home-cooked fried chicken.
What was once a small café in Manila has successfully transitioned into a proud tradition that is also making waves in the global front as an international brand in the food service industry. Today, “the house that fried chicken built” has expanded to 125 branches in the Philippines, 10 branches in North America and 2 the UAE. Max’s is slated to open in Abu Dhabi mid-2012 and other parts of the Middle East in the new future.+97165390098